In this very special edition of Supply Chain Decoded, we are honored to sit down with not one, but three titans of the industry: Eddie, David, and Kenny Lund. Recorded during their annual family hunting trip, the brothers join Jenni to pull back the curtain on the legacy of their father, Allen Lund, and the groundbreaking values that shaped a freight empire.

We dive deep into their new book, Be Good: The Allen Lund Story, which chronicles how Allen transitioned from rescuing a friend at C.H. Robinson to pioneering the modern brokerage model. From the cinematic "Wasatch fire" moment that redefined Allen’s faith and purpose to the "Monday Night Therapy" sessions that helped the family pen this history, this episode is about much more than moving freight.

Join us as we decode the heart of a family business that prioritizes drivers, treats employees like kin, and famously voted "not to participate" in a recession.

In this episode, we cover:

• The Origin Story: How Allen Lund’s early days and a "baptism by fire" led to the creation of a logistics powerhouse.
• The Matriarch: The critical, often unsung role Kathy Lund played in building the company's benefits and culture.
• Old School vs. New School: Why the Lunds believe AI should never replace the human relationship and the lost art of talking to drivers.
• The Secret Sauce: Decoding the Lund legacy in one simple, powerful line: "Be good, work hard, go to mass".

Whether you’re looking to decode the origins of the modern freight brokerage or simply want to hear a story about a family that continues to bet on relationships over algorithms, this episode is a must-listen. Be sure to pick up a copy of "Be Good: The Allen Lund Story" to experience the full legacy. And as Allen himself always said at the end of a call instead of goodbye—be good.

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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.